It's Only the Beginning
The business of marketing is in the midst of a massive cultural shift. While buzzwords like co-creation, mass-collaboration and crowdsourcing are all the rage, there’s actually a much bigger and deeper...
View ArticleFlipped Is Out
I am pleased to announce that my new book, Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation is out. Well, it's not totally a new book. Doug Seibold, Eileen Johnson and the good folks...
View ArticleWhat You Don't Know about Crowdsourcing and Why They Often Fail?
Innovation is hard, it is not about getting the idea at all, it is about managing ideas. So you’ve have a few great ideas, so what? There is a lot of art and science behind moving ideas along corporate...
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Innovation
In spite of the best intentions, most innovation processes are expensive, wasteful and futile. We help you return to the basics: an entrepreneurial desire to come up with "new ways to make more...
View ArticleThe Missing Link in Crowdsourcing
From a review of William Rosen's 'The Most Powerful Idea in the World: A Story of Steam, Industry and Invention':"The author dismisses the more traditional explanations about why the industrial...
View ArticleMusings on the Future of Capitalism: What's Mine Is Yours
In their new book What's Mine is Yours, Rachel Botsman and Roo Rogers brilliantly capture the current socio-economic zeitgeist. While the last 50 years were all about the hyper-consumerism fueled by...
View ArticlePatentwiki – An Idea Incubator
I’m working on a concept called Patentwiki.cc, a site where people, communities, and organizations can share and refine concepts prior to patenting and/or copywrite protection. The idea is to create...
View ArticleFuture Agency Models: The CrowdSourcing Agency: Victors and Spoils
In the second of our looks at future agency models, I thought we would take a look at one which seems to be making a few waves; Victors and Spoils. A heady crescendo of creativity and crowdsourcing,...
View ArticleCrowdsourcing, and Purpose
So I've gone and written something about crowdsourcing. The concept du jour. Partly because I think it genuinely has the potential to change how we do what we do, partly because my belief is that...
View ArticleInnovation in Publishing: A Short Interview with Jan Van Mol
A number of people these days are exploring new ways of publishing. Seth Godin has launched his Domino Project, Ted is doing Ted Books, and some time ago Alexander Osterwalder had some great ideas on...
View ArticleThe Original Crowd
I'd like to skip past any hint of commentary on religion, per se, and talk about Judaism's Passover holiday as the most brilliant ever crowdsourcing campaign.Passover is the annual retelling of the...
View ArticleIn Search of the Ultimate Crowdsourced Artistic Project
The past two weeks have seen a whirlwind of innovation in the music industry - everything from Amazon.com's $0.99 blowout offer for Lady Gaga's new album to Apple's decision to offer a cloud-based...
View ArticleWill Madison Avenue Become the La Brea Tar Pits of the Ad Industry?
The news that Ladies' Home Journal was turning to crowdsourcing as a way forward was a bit of a shock to me. The first company I started, Sports and Fitness Publishing, was a magazine company. You...
View ArticleHeineken wants your ideas about engaging the 60+
Full marks to Heineken who has decided that there might be some scope in getting a better understanding of the older market. read more
View ArticleCrowdsourcing Week 2013 – Sean Moffitt Opening Keynote and 16 Key Messages
I just arrived back from Singapore and have crowd-coloured visions dancing in my head of what crowdsourcing can be for individuals, companies, causes, financiers and governments.read more
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